Improving communications, purchasing and customer service by turning mobile phones into an advertising medium


  • Service

Acceleration Type

  • Orange Fab


  • Côte d'Ivoire

PubCell is a mobile phone operator in Côte d’Ivoire and Burkina Faso, which enables advertisers the ability to promote their brands by paying subscribers for receiving ads.

After purchasing a prepaid card, subscribers register on a digital platform and fill in their profile details. Depending on their profile and level of subscription
(Premium, Multimedia or Prestige), they receive targeted ads from PubCell in return for remuneration.

It’s a win-win. For subscribers, it’s a way to receive ads that match their needs and a simple way to earn money. For advertisers, PubCell makes it possible to reach a targeted and qualified population for their brand positioning as part of a more sustainable advertising approach (by reducing paper and using a digital medium).

Types of support

PubCell took part in season 2 of Orange Fab Côte d’Ivoire.