FollowAnalytics

Helping customise your mobile marketing campaigns

Acceleration Type

  • Orange Digital Ventures

Country

  • United States

FollowAnalytics provides automated mobile marketing solutions to improve app engagement and help you get the most from customer data.

The solutions combine CRM and machine learning technologies to analyse and predict user behaviour, making it easy to engage customers at the right time and in the right context. Whether the goal is to sell products and services or to boost customer loyalty, the start-up helps companies craft innovative mobile campaigns that cater to every individual.

Types of support

Orange Digital Ventures contributed to FollowAnalytics’s $11 million fundraising campaign in 2017. The start-up’s platform expands the palette of CRM tools already used by Orange and will enable the Group to process the massive data volumes generated by more than 200 existing apps, while complying with the rules laid out in the General Regulation on Data Protection.