Making roads smarter and safer through connected road markings.


  • IoT
  • Transport

Acceleration Type

  • Challenge


  • France

The ambition of fluid.e is to prevent road hazards and make car journeys as safe as air travel while limiting congestion. The start-up has designed smart cat’s eyes that are positioned every 20 metres on the road’s centre line and light up as the vehicle passes to increase road safety. These devices can guide drivers so they stay on the right side of the road and stop at intersections. The solution will also enable the integration of driverless cars as the road markings are connected and can communicate information. By collecting traffic and route data, fluid.e can redirect users in real-time.

Types of support

Fluid.e won the “Startup In Motion#2” competition organised by Transalley, which is supported by Orange and also joined the Orange booth at Viva Technology 2019.