ABC-Aduna Bul Comprendre is a Senegalise brand of clothing, shoes and accessories that showcases African culture and fashion, especially those that use wax printing techniques.
The company is socially engaged and supports prisoners in Senegal through its Prison Break Programs (PBPs). It aims to support rehabilitation and reintegration by giving them the chance to learn a trade. A third of the company’s profits is shared with prisoners through the NGO CIBITI.
The products are sold through the brand’s website and also in two stores in Senegal.
Types of support
Aduuna was a finalist in the 2016 Orange Social Venture Prize Africa & Middle East.