Shining the spotlight on start-ups at international events: review of ChangeNOW


During the 3rd ChangeNOW Summit, Orange welcomed 20 start-ups accelerated within its ecosystem. This international event was a great opportunity for each of them to highlight solutions that respond to the challenges of sustainable development. But beyond the visibility offered to a global targeted audience, what does this type of event really offer? Here are some answers from the start-ups we support.

Visibility for innovations from the Orange ecosystem

Each year during the ChangeNOW Summit, large companies, start-ups, public organisations and NGOs come together to discuss innovative environmental solutions. More than 1,000 concrete experiences are presented over the three days, and among these innovations are those developed by 20 of Orange’s guest start-ups.

Orange selected them for the quality of their response to one of the UN’s 17 Sustainable Development Goals (opens in a new window). They came from France, Italy, Senegal, Côte d’Ivoire, Japan and Taiwan and their business activity supports our ecosystem in some way. In return, we help promote them at local or international events. For start-ups it’s a great way of gaining visibility among target audiences.

Showcasing start-ups, innovations and their owners

By inviting start-ups from the Orange ecosystem to this type of event, we aim to accelerate their development by shining a spotlight on their innovations. This can take many forms, as confirmed by the testimonials shared by start-up owners invited to the ChangeNOW Summit:

  • Raising awareness among target audiences: For Boubacar Youssouf Keita of Map Action, taking part has boosted the interest in the company’s mobile app among target audiences. Map Action allows citizens to report local environmental issues. The app was presented to public organisations, local authorities and government agencies who may all benefit from it.
  • Connecting with partners: During the 3-day ChangeNOW Summit, Delphine Barthe, CEO of Stirrup, was able to build relationships with real estate professionals and associations interested in her social housing platform.
  • Meeting potential customers: An event such as ChangeNOW attracts more than 20,000 professionals looking for innovative solutions. Isabel Tejero, founder of Enerbrain, found several potential customers for an IoT solution that can improve energy efficiency within buildings.
  • Developing investor and press relations. Presenting a project enables start-ups to sound out journalists and the media attending ChangeNOW. It’s also an opportunity to get in front of 500 potential investors in favourable conditions.

ChangeNOW is a concrete example of Orange’s commitment to promote start-ups and their owners at local or international events.