AI: an opportunity for everyone


Olivier Malafronte is the founder and CEO of PocketConfidant, a start-up that develops conversational technology based on artificial intelligence (AI) for coaching individuals. He began his globe-trotting career in Asia before moving to the US to take part in an acceleration programme. He firmly believes artificial intelligence can help everyone develop their skills and shares some advice on how entrepreneurs and business managers are using it.

Tip #1

Consider AI as an opportunity not a threat
A competitive swimmer will gain more speed thanks to a technical swimsuit, a chef will work more efficiently with high-quality utensils … the same idea goes for business: an entrepreneur is constantly bombarded with information while thorough reflection and reasoning takes time. Data analysis tools can offer that precious time by processing the information and prioritising the data so that you can fit this reflection time into your schedule and constraints. With this in mind, AI is not a threat but an opportunity for everyone, regardless of its reputation or portfolio.

Tip #2

Focus on how emotional intelligence can complement data analysis
Any conversation has biases (cultural, memory-based etc). The conversational intelligence developed by PocketConfidant AI (opens in a new window) limits these biases and shows how our thoughts evolve. Add to this the future ability of AI to create predictive links and scenarios, and this intelligence can help you make more emotional decisions (private, confidential) more easily. These will be more “informed” thanks to your greater reasoning and awareness. This is a key asset when working on major projects such as managerial transformation.

Tip #3

Think about automation
Form filling, analysing structured financial or marketing data, repetitive manual tasks in a factory … these processes are becoming more and more automated to free employees from repetitive, low-value tasks so they can focus on higher-value ones that require introspection, decision-making and emotional stability.

Tip #4

Encourage self-assessment
At PocketConfidant, we’re currently working on natural language processing. Tomorrow, with all the data collected, we will go one step further into AI itself to create systems that mirror self-assessment based on conversation. To take stock of oneself and develop the necessary skills and capabilities to think things through … the conversation is engaging and promotes the development of proactive and reflective behaviours. It is empowering! All with a limited budget, because coaching and consulting firms are often expensive and are not totally free from cognitive bias.

Tip #5

Link AI and learning
You’ll soon be able to integrate AI into your e-learning programmes to offer training that’s tailored to people’s individual needs. Everyone has the ability to learn, everything is about opportunity and context! Using AI could help everyone develop their abilities and therefore break down the hierarchical barriers that exist in the workplace. This would help foster a culture of listening, dialogue and therefore valuable human capital.

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Olivier Malafronte
Founder & CEO

“You’ll soon be able to integrate AI into your e-learning programmes to offer training that’s tailored to people’s individual needs. Everyone has the ability to learn, everything is about opportunity and context!”

Olivier Malafronte, PocketConfidant